BTL Tracker
The BTL Tracker is designed to help you monitor and audit Below-The-Line activations with ease and accuracy. Set up activations, create audit checklists, and receive real-time, geo-stamped activation audit reports. Generate insightful analyses and export detailed reports in PDF format for actionable insights.
BTL Tracker
BTL Tracker is a proprietary tool developed by Retinaad Limited to ensure seamless monitoring and auditing of Below-The-Line (BTL) activations across diverse activation points. This innovative solution empowers marketers, brand owners, and agencies to maintain accountability and gain valuable insights into their BTL activities.
With BTL Tracker, users can set up activations and select or create custom audit checklists tailored to their activation needs from a predefined library. Audit reports are generated based on completed checklists and include geo-stamped images and videos of the activation location, providing real-time, reliable data and insights. These reports can be accessed instantly through the Brand Manager app for quick review and informed decision-making.
BTL Tracker also delivers detailed performance analytics, offering individual activation analysis, combined activation analysis, and day-wise activity assessments. Each activation report is assigned a performance rating, enabling users to evaluate the success of their activations. These reports, along with all supporting visuals, can be exported in PDF format for easy sharing and documentation.
With its user-friendly interface and powerful features, BTL Tracker ensures every activation is executed with integrity, delivering measurable results and actionable insights.
Features
Customizable Audit Checklists
Set up tailored audit checklists specific to each activation from a predefined library. Ensure your activations meet objectives and maintain the highest quality standards.
Geo-Stamped Audit Reports
Receive activation audit reports that include geo-stamped images and videos from the activation site, ensuring transparency and accountability.
Real-Time Report Access
Access comprehensive activation audit reports instantly through the dashboard or the Brand Manager app for efficient review and oversight.
Performance Analytics and Ratings
Analyse activations with individual, combined, and day-wise assessments, generating performance ratings for each activity. These insights are available directly through the Brand Manager app.
PDF Report Generation
Export detailed activation reports, including images, videos, and performance ratings, in PDF format for comprehensive analysis and record-keeping.
Brand Manager App Integration
Use the Brand Manager app to track all activation activities, access reports, and monitor progress in real time.
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Retitrak Brand Manager App
Download our Brand Manager app to access all your activations and track audit activities with real-time images and videos.

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