OOH Tracker

The OOH Tracker allows you to audit and monitor your Out-of-Home advertising campaigns. Get real-time visual reports from the ground and generate detailed Excel reports for actionable insights.

RetiTrak

RetiTrak is a proprietary tool designed by Retinaad Limited to ensure 100% quality assurance of any Out-of-Home (OOH) campaign, whether on image mock-up displays, poster-based static billboards, transit buses, trains, moving trucks, or street furniture. Like never before, this technology-powered compliance system is addressing the age-long problem of lack of trust and lower accountability, which had hindered sporadic adoption of OOH media as an efficient and effective means of advertising compared with TV, radio, and digital.

Acclaimed as the world's best audit system, RetiTrak uses AI technology to monitor the execution of advertising campaigns across several locations in any time-period within a cycle of days, weeks, months, or even a year. With the solution, all marketers, advertising agencies, and brand owners can now get real value for money spent on OOH advertising through accurate tracking on a reporting dashboard, thus enhancing ad effectiveness.

RetiTrak provides audit, monitoring and compliance solution for real-time and on-the-spot assessment of static OOH assets through a computer-enabled “PosterTrak” app on any device, including the mobile. RetiTrak is user-friendly, error-free and available at discounted cost for agencies and advertisers to monitor and audit advertising assets shared by vendors from the campaign start date, thus guaranteeing a 360-degree view of OOH campaign execution with a higher level of integrity.

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Features

Real-Time Audit Activity

Audit on-ground activity in real-time with detailed visual reports, including images and videos. Access comprehensive reports through the dashboard or Brand Manager app for efficient review and oversight.